UI/UX Design

Fashion Fusion — E-commerce UI

A clothing store interface with a checkout short enough that people finish it.

Where it started

I mapped the journey from product discovery to payment and counted the places a person could reasonably close the tab. Most of them were in checkout.

Wireframed the full path first, then designed only the screens that survived the count.
Built a palette, type scale and component set so category, product, cart and account pages did not drift apart.
Merged address and delivery into one step and moved payment last, where people expect it.

Three steps to buy something, and a design system that made adding a new page a twenty-minute job instead of a redesign.